If you have 5 minutes to learn how to repurpose blog content, this is what you should read.
As a blogger we have to face many challenges. One of them is to come up with new blog content consistently.
I know the pain.
I am sure there have been a lot of times when you would be staring at a blank screen, not knowing what to write.
You are not alone in this. Every blogger experience this during their blogging journey.
One way to overcome this writer’s block is to find different ways to search for new content.
The other thing you can do is to repurpose your blog content, that you have spent precious hours creating.
What Does Repurposing Blog Content Mean
Repurposing blog content means to create different versions of the same piece of content that you have posted on your blog, e.g., a blog post.
This gives you and your content a chance to reach more audiences and grow your online presence. And this eventually results in increasing your revenue.
What kind of different versions and content you can create with that one piece of content, we’ll see in a minute.
Also read,
The different types of blog posts every blogger should write.
How to reach your target audience to promote your blog.
24+ Ways to Repurpose Blog Content
Following are different ways you can use to repurpose blog content to reach a wider audience.
Long Form Content
You can transform your blog into various other long form contents.
YouTube Video
You can repurpose your blog post into a detailed YouTube video.
You can explain the key points in detail using visuals and presentation.
There are different ways to make a YouTube video. You can either show your face, make a slideshow or even use a screen recording.
Facebook Video
Same YouTube Video can also be used as a Facebook video. To make it more appealing you can add captions.
To increase the engagement, you can ask questions and encourage comments.
Podcast
There is a huge number of audiences that prefer audio content.
You can repurpose your blog post to record a podcast, discussing the topic in detail.
This will be a great way to reach a new audience.
Short Form Video Content
Let’s see what type of short form video content can be made with a single blog post.
YouTube Shorts
You can pick important points from your blog content and create YouTube shorts.
You can use YouTube shorts to highlight the main points in your blog post.
This is a very popular medium nowadays to reach wider audiences.
Instagram Reels
Instagram reels is a great way to share your thoughts and knowledge in a creative way.
You can use bite size information from your blog post and create an engaging Instagram reel.
To make it more attention grabbing, add captions, select a trending music and show off your creative skills.
Facebook Video
You can also create short videos for the Facebook. Either use your Instagram reel as a short Facebook video or you can create a new one.
Compiling images and visuals to share your message is also a good way to share your blog content.
TikTok Videos
Another modern way to repurpose blog content is to create TikTok Videos.
For TikTok you also need to use important parts of your blog post and create an engaging video to reach your target audience.
Pinterest Video
Creating small videos utilizing the key points in your blog post helps to attract engagement on Pinterest.
Pinterest videos are a great way to share important information and encouraging your audience to click through to your blog for detailed information.
LinkedIn Video
LinkedIn is a very professional and industry centric medium. You should create informational videos using your blog content and share it on LinkedIn.
Twitter Video
Twitter or X can also be used to reach new audience using short video content.
Try to make a concise video highlighting the important points of your blog post and share it on X.
Use hashtags to reach a wider audience.
Repurposing Blog Content into Static Social Media Posts
Now we will see how a blog post can be repurposed into a variety of static social media posts.
Pinterest Pins
You can design appealing Pinterest pin images, adding some overlay text related to your blog post and direct audience to your blog.
This is a great way to increase your blog traffic.
Facebook Post
Extract small pieces of information from your blog post to create Facebook posts.
To make it more engaging add a related image and a call to action to read the complete blog post.
Instagram Post
To repurpose blog content into an Instagram post you should select a high-quality image, write a caption that includes the important aspects of your blog post.
You can also encourage your readers to read the full blog post on your blog.
Add hashtags to give your post a chance of reaching to new audiences.
Carousel Post
Carousel posts are a fantastic feature.
They are a great way to share important points of the blog post in form of a series of visuals.
It is a great way to share knowledge in form of short guides, lists and steps.
This type of format can be used on Instagram, Facebook and LinkedIn.
Carousel posts tend to get more engagement, so should definitely try them out for content marketing.
Twitter Post
You can share key points, insights and statistics from your blog post as tweets.
To create a series or thread, use hashtags. This will help you maintain cohesiveness for a particular type of content.
LinkedIn Post
You can share you blog post in a summarized manner on LinkedIn.
You can also share the link of the blog post and encourage your followers to read the full blog post.
Other Creative Ways to Repurpose Blog Content
Here are some other creative ways to repurpose blog content to increase your reach.
Infographics
You can create an infographic related to your blog post.
This is a visual representation of the key points mentioned in your blog post.
You can add this infographic in your blog post and share across different social media platforms.
Newsletter
Writing a newsletter is also a great way to repurpose your blog post.
You can write a summary of your blog post and share it with your email list. You can also add a link for them to read the complete blog post.
Instagram Story
You can use Instagram stories to share quotes, quick tips and highlights related to your blog post.
You can also utilize features like polls and questions to encourage engagement.
Facebook Story
Facebook stories are similar to Instagram stories. You can use visuals and text overlays to highlight the important points from your blog post.
You can also add blog links to direct them to your blog post.
Live Stream or a Q&A Session
If you have some audience, having a live stream to talk about a particular topic is a great way to engage with your audience.
You can have general discussion or have a question-and-answer session for your audiences’ better understanding.
Freebie
You can also repurpose blog content in form of a small freebie and share with your readers. It could be anything like a checklist, worksheet, planner or a template.
You can use this freebie to collect emails and grow your email list.
E-Book
Compiling similar types of blog posts and offering them in form of an eBook is also a great way to repurpose your blog content.
You can share this eBook either for free or sell it to your audience.
Webinar
You can host a webinar to dive deep and discuss your blog topic in detail. You can create a presentation using your blog post and answer the related questions in the end.
Benefits of Repurposing Blog Content
There are a lot of benefits of repurposing blog content.
Reach New Audience
It allows to reach new audiences across multiple platforms.
Save Time
Repurposing the content that you have already created helps you save a lot of time. This is beneficial especially when you are short of time.
Improved SEO
When you repurpose content for different platforms, it drives traffic back to your blog thus helping improve your search engine rankings.
Better Engagement
Creating content for various platforms helps to reach wider audience and encourages them to engage.
You can watch this video for more insightful knowledge.
Read more here about the benefits of repurposing blog content.
Wrapping Up
There are a lot of ways to repurpose the blog content. You can repurpose blog content into other longform and shortform contents.
You can also diversify your content by creating static and video content suitable for multiple platforms.
Apart from social media, there are also many other ways to repurpose the content, i.e., eBook, newsletter, webinar etc.
Repurposing the blog content has a lot of benefits such as:
- Reaching new audiences.
- encourage engagement.
- Better search engine rankings.
- Saves time.
Let me know in comments how are you repurposing your blog content?
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I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.