Best Call to Action Ideas for Pinterest Pins (91+ CTA Examples Included)

Have you tried creating high-quality pins with click-worthy pin titles and descriptions but still not able to see solid results? Do you know what might you be missing? It’s a powerful call to action.

Yes, you heard me right.

Call to action, also popularly called CTA is very important in marketing, especially in the world of digital marketing. It guides your audiences on what to do next. So, it should convey a clear and sound message to your audience.

Wait, before getting into the details of how to write a good call to action, let’s first understand what a CTA is actually and why it is important on Pinterest.

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What is a Call to Action (CTA)?

A call to action is a salient part of marketing. No marketing campaign or ad is ever complete without a proper call to action.

It is a prompt that encourages the audiences and consumers to take the necessary action required. Call to action serves as a guide for audiences on what should they do next.

You can consider calls to action as signboards on the highway that guide you on which exit to take.

Why are Call to Actions (CTAs) Important on Pinterest?

Now let’s talk about the importance of a call to action on Pinterest.

Bloggers and business owners use Pinterest to market their content and products because Pinterest is more than just a social media platform. It is a type of search engine like Google but a prettier version. Isn’t it?

Read more about Pinterest marketing here.

Pinterest is a visual search engine that responds to search queries of its users by showing them relevant pins.

So, anyone who is creating content on Pinterest needs to focus on the following important tasks.

1. Create eye-catching and high-quality pin images.
2. Write search-optimized pin titles.
3. Add an engaging pin description including relevant keywords.

Creating visually appealing pin images is crucial for success on Pinterest. It is the first impression that your content will have on your audience and you want it to be strong enough. Scroll-stopping pin images will be the first thing that will compel them to click on your pin.

Also read: How to design click-worthy Pinterest pins.

Fill in the form below to get your free Pinterest pin templates now.

Once you have created beautiful Pinterest pins you are ready to post them on Pinterest. While posting on Pinterest you need to write a persuasive pin title and description.

The pin title is just like a headline that tells the user in limited words what the pin is about. If it is compelling enough, the pinner will go a step further and read the description.

You can get 61+ pin title ideas here.

The pin description is a short summary, at a maximum comprising 500 characters. It informs the Pinterest user what is the type of content that this pin is referring to. It should be engaging and comprehensive enough to communicate the pinner, what this content is about and how will it benefit him or her. The benefit could be a piece of information, a solution, or a product.

If you want to know how to write engaging pin descriptions, read more here.

After creating visually appealing pin images and writing SEO-optimized pin titles and descriptions, the job is still not completely done.

In order to convert Pinterest users into blog visitors or product buyers you need to direct them what to do next.

Your call to action should be very clear and specific. It is a common human psychology that humans tend to perform a task more often about which they are clearly directed.

A good call to action should indeed communicate what you require the Pinterest user to do and why.

How to Write a CTA?

The best way to write a call to action is to tell the audience what to do and what will they achieve in return.

Don’t just write a plain call to action, make it enticing enough that it creates an urge to take the required action.

Adding a persuasive CTA is a must after you have enlightened your audience about the salient features of your content. Make it stand out and encouraging enough to go ahead.

What is a Creative CTA?

A creative call to action is a prompt that provokes emotion and creates a buzz. It should be able to generate eagerness and readiness to take action at the moment. Make it exciting enough that is difficult to resist.

To make your CTA creative add buzzwords like:

• Act now!
• Claim your offer!
• Unlock access!
• Try it risk-free!

Tips for Writing a Perfect Call to Action (CTA):

Following are the most useful tips for writing a perfect call to action.

Short and Precise

CTA should be brief and to the point, conveying the message with clarity. Don’t make it unnecessarily long.

Clear Message

It should be able to convey an easily understood message to encourage the user to make an immediate response.

Aligns With Your Brand

Your Call to action should resonate with your brand, whether it is formal or casual. The tone of your CTA should signify the personality of your brand. This will encourage the audience to take the action instantly.

Add a Single CTA

A single call-to-action phrase is enough for a pin. You should not add more than one CTA because it will be confusing for the audience, and it will decrease the chances of click-throughs.

Communicate in a Natural Way

A good call to action is one which is written in a natural and conversational tone. It should not appear as if it is directed at a robot. Communicating in a natural way creates more relatability, and trust. A well-crafted CTA improves user experience and results in more conversions.

The Formula for Writing a Perfect Call to Action

The formula for writing a perfect call to action is as follows:

Relevance + Clarity + Urgency

Relevancy is the main thing that keeps the audience hooked to your Pinterest profile and pins. The call to action that you are giving to your audience should be relevant to your content and audience.

Pinterest users are very clear about their intent on Pinterest. They almost always have a query in mind for which they are seeking a solution. So, your pin title, pin description, and CTA should be very sound and clear. There should be no ambiguity or guessing game involved.

Adding an element of urgency like now or today, instantly conveys the sense of urgency. As a part of human psychology when there is a limited time or urgency, people tend to act fast. This can help you in better conversion of your call to action.

How to Use Call to Action on Pinterest

Do you think a call to action can only be used in a pin description? Let me enlighten you with some more options as follows:

1. Pinterest cover – Here you can ask your audiences to download your freebie or sign up for a master class. You cannot add a clickable link on the cover, but you can guide your audience via your call to action where to sign up.

2. Pinterest Bio – While writing your Pinterest bio, you can promote your offers by directing your visitors to what you want them to do.

3. Pin Text Overlay – Another important location to add a call to action is your text overlay. The pin is usually the first thing that Pinterest users will see. So, it’s beneficial if you mention your CTA on the pin image.

4. Video pin – You can also ask your audience to take a specific action in your video pins. You can mention it at the start of the pin and also at the end of the pin. Using calls to action was very effective in idea pins but as they are no longer available you can use that strategy in your video pins.

5. Pin Title – Adding a call to action to the pin titles that are linked to an offer converts well.

6. Pin Description – Finally the most important and most commonly used location for mentioning the call to action is the pin description. Once you have briefly presented the context of the pin to your audience, then you should direct them to their next step with your powerful call to action.

Call To Action Ideas for Pinterest

Following are a few useful call-to-action examples for you.

Final Word:

A call to action is a prompt that directs the audience towards a specific action. It is a potent factor in any type of marketing and in particular for Pinterest marketing.

Calls to action should be relevant, and clear, and should reflect an element of urgency. This helps the users to take action fast.

While writing a call to action make sure to address it in a natural tone, and keep it short.  It should align with your brand type.

 Call to action can be used in various ways in the Pinterest cover image, Pinterest bio, text overlay, pin title, and description.

Let me know in the comments how often you use calls to action on Pinterest.

I have two great resources for you, Pinterest pin templates and a Pinterest SEO checklist that you can download for free.

FAQs

Does Pinterest have CTAs?

Yes, calls to action are a popular and important part of Pinterest’s marketing strategy for bloggers and business owners.

What is CTA on Pinterest?

A call to action on Pinterest is a way to guide your Pinterest audience about the next step that you want them to take.

Pin this blog post and share with your friends.

You can read more about CTAs here.

sidrazaheer

I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.

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