Pinterest is a widely used visual search engine. Active Pinterest users are increasing exponentially every year, and the majority of its users are from the United States.
Pinterest is a great way to drive high-quality traffic to a blog or website, build brand awareness, and bring in sales.
To increase the chances of driving traffic to your website you should claim your website on Pinterest.
Why You Should Claim Your Website on Pinterest
Claiming a website on Pinterest is very beneficial in the following ways:
Claiming your website on Pinterest is an essential component of optimizing your Pinterest profile.
It helps to analyze how often your pins are shared from your website on Pinterest.
Your Pinterest profile is linked to every pin that is saved from your website.
Your Pinterest profile picture is visible with every pin that is saved from your website.
These saved pins link back to your profile.
Pinners see an option to follow you with the saved pins.
It allows people to click on your website URL from your Pinterest profile.
Important Points to Know Before Claiming a Website
Here are some important points that you should know before claiming a website.
The first thing to know is that you should have a Pinterest business account to claim your website on Pinterest.
Secondly, you must own the domain or subdomain that you want to claim on Pinterest.
Thirdly, a website can only be claimed on one Pinterest account.
Once these three points are clear you can proceed to claim your website on Pinterest.
How to Claim a Website on Pinterest
Unlike social media platforms, just adding the URL of your website and clicking save will not serve the purpose.
The process of claiming a website on Pinterest is a little technical but not difficult. Even if you are not very tech-savvy you can follow the simple steps mentioned below to claim your website on Pinterest.
Go to the home page of your Pinterest Business account.
Click on the drop-down menu on the top right.
Select settings.
Then select claimed accounts.
Here you will get options to claim 3 accounts i.e. your website, Instagram or a Shopify store.
To claim a website, click on the claim button beside the website.
Now you will get three options to claim your website.
The best way to claim a website is by adding the HTML tag.
Click on the HTML tag to copy it. Don’t click on continue right now.
Go to your WordPress dashboard.
Now you have two ways to add this HTML tag.
One way is to go to appearance on your WordPress dashboard and then click on theme file editor. Then paste this HTML tag in the header section. You can use this way to claim your website, but you need to be very careful. If while adding the HTML code, by mistake you make any changes in the code it may result in problems with your website.
The other way is the easier one. For this, you will have to click on add plugins and search for the WPcode plugin. Install and activate the WPcode plugin.
Then click on code snippets in your dashboard and select header and footer.
Add the copied HTML tag in the header section and click Save Changes.
Now on Pinterest click continue.
After clicking continue a new window will open where you will have to add the URL of your website.
Then click on verify.
After a couple of minutes, your website will be claimed. You can check this on your Pinterest profile page.
Wrapping Up
Claiming a website on Pinterest is beneficial and essential. It is a very important component of Pinterest profile optimization.
When a pin is saved from your claimed website, it links back to your profile, enabling an option for Pinterest users to follow you. It also helps you analyze which pins have been saved from your website.
Claiming a website on Pinterest is a very simple and straightforward procedure. You don’t need to be a technically savvy person to do it. You can follow the simple steps mentioned above to claim your website on Pinterest.
In case of any queries related to this, let me know in the comment section.
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You can find Pinterest help here.
I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.