Struggling to figure out why your Pinterest strategy isn’t showing desired results?
The frustration of spending hours creating content without clear insights can leave you discouraged and falling behind competitors who utilize important metrics to grow.
That’s where Pinterest Analytics comes in.
This powerful tool helps you understand your audience, optimize your content, and drive real results.
In this blog post, I will simplify Pinterest Analytics so you can learn how to analyze it to create an effective Pinterest strategy.
What is Pinterest Analytics?
Pinterest Analytics is a set of metrics that gives you all the important details about how your pins, boards, and overall profile are performing.
It’s available for Pinterest business accounts and provides insights into metrics like impressions, outbound clicks, and engaged audience.
It also provides information about the demographics of audiences.
Whether you’re a blogger, business owner, or content creator, Pinterest Analytics helps you understand what resonates with your audience so you can create content they’ll love—and click on.
How to Access Pinterest Analytics
Getting started with Pinterest Analytics is super easy.
Log in to Your Business Account: Make sure you have a Pinterest business account. If you’re still using a personal account, switch to business—it’s free and unlocks tools like analytics.
Go to the Analytics Tab: On the desktop, it’s in the top left menu. On mobile, tap the analytics icon on the top left to look at “Analytics.”
Explore the Dashboard: Once inside, you’ll see a summary of key metrics and options to dive deeper into specific insights.
Key Metrics in Pinterest Analytics
Understanding Pinterest Analytics starts with knowing what to look for.
Here are the main metrics to focus on:
Impressions
Impressions show how often your pins appear on people’s screens.
This metric indicates your content’s reach, but remember, reach doesn’t equal clicks or engagement.
Engagements
This is where the magic happens!
Engagements track actions like saves, link clicks, and close-ups. It’s a clear sign that people find your content valuable.
Pin Clicks
Pin clicks are the number of times your pins were clicked to enlarge them.
Outbound Clicks
Outbound clicks are the ultimate goal for bloggers and businesses.
They show how many people clicked through to your website, shop, or blog.
Saves
When someone saves your pin, it means they love your content enough to keep it.
Saves are also helpful to increase the reach of your pin, as the Pinterest algorithm shows it to more people.
Engagement Rate
The engagement rate is calculated by dividing the total number of engagements your pins got by the total number of times your Pins were seen.
Engagements include saves, Pin clicks, and outbound clicks.
Pin Click Rate
The pin click rate is calculated by dividing total number of clicks from your Pin or ad to content on or off Pinterest, divided by the total number of times your Pins or ads were on screen.
Outbound Click Rate
The Outbound click rate is the total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.
Save Rate
The save rate is calculated by dividing the number of saves of your Pins by the total number of times your Pins were on screen.
Total Audience
The total audience is the number of people who have seen or engaged with your Pins.
Engaged Audience
Engaged audience is the number of people who have engaged with your Pins.
Audience Insights
This section tells you who your audience is.
Their age, gender, location, and even their interests.
These insights are like having a direct line to your target market’s preferences.
How to Use Pinterest Analytics to Improve Your Strategy
Once you understand the data, it’s time to put it to work. Here’s how Pinterest Analytics can guide your strategy:
1. Spot What’s Working
Pinterest analytics also tells you about top-performing pins and boards. You can analyze them to see what makes them stand out?
Is it the design, the keywords, or the topic?
Use this information to replicate success in future content.
2. Refresh Underperforming Pins
Not every pin will be a hit, and that’s okay. Focus on improving underperforming content by updating descriptions, adding better keywords, or redesigning the pin.
- A fresh pin design with a catchy title can breathe new life into older content.
3. Optimize Your Pinning Schedule
One of the most important parts of growing your Pinterest account and driving traffic from it is to maintain a consistent pinning schedule.
Consistent pinning may take about three to four months to show results.
Then by analyzing your Pinterest analytics, you can see if your Pinning strategy is working or not. Based on this you can make necessary changes to your strategy.
Pinterest Analytics for Bloggers and Businesses
Here’s how bloggers and businesses can use analytics to their advantage:
For Bloggers
Track which pins drive traffic to your blog and create more content around those topics.
Use audience insights to brainstorm new blog post ideas.
For Businesses
Identify which products or services get the most clicks and engagement.
Use demographic data to tailor your marketing campaigns.
Common Mistakes to Avoid in Pinterest Analytics
Even with all this data, it’s easy to fall into a few traps. Avoid these common mistakes:
Only Focusing on Impressions: High impressions don’t mean much if your clicks and saves are low. Prioritize engagement over reach.
Ignoring Pins and Boards that are Performing Well: Your audience is telling you what they want—don’t ignore it!
- Not Checking Regularly: Analytics aren’t “set it and forget it.” Check-in weekly or monthly to stay on top of trends.
Wrapping Up
Pinterest Analytics is your secret weapon for growing your profile, increasing traffic, and connecting with your audience.
By analyzing these analytics, you can make informed decisions that take your Pinterest strategy to the next level.
So, what are you waiting for?
Head over to your Pinterest Analytics dashboard and start exploring!
If you found this post helpful, don’t forget to pin it and share it with your friends.
I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.