Have you been using hashtags on Pinterest, thinking they’ll boost your reach and engagement?
You’re not alone!
For years, hashtags were a common tool for increasing visibility on Pinterest.
They were clickable, easy to use, and helped categorize your pins for better discoverability.
But here’s the truth: hashtags are no longer relevant on Pinterest.
In fact, using hashtags can now hurt your pin’s performance instead of helping it.
Pinterest’s algorithm has evolved, and using outdated practices like hashtags can make your content look spammy and unprofessional.
So, what’s the solution?
It’s time to ditch hashtags and focus on keywords to improve your pin’s discoverability and engagement.
The History of Hashtags on Pinterest
Not too long ago, hashtags were a part of every Pinterest marketer’s strategy.
They were clickable, and when used effectively, they helped group similar pins together, making it easier for users to find relevant content.
However, Pinterest’s algorithm no longer supports hashtags for search or ranking purposes.
Instead, Pinterest emphasizes keywords and high-quality content.
If you’re still using hashtags, it’s time to reevaluate your approach. Pinterest has made it clear that it no longer encourages or prioritizes them.
Why Pinterest No Longer Encourages Hashtags
Pinterest’s shift away from hashtags is rooted in their commitment to providing a seamless and valuable user experience.
Here’s why they no longer support hashtags:
Spam Prevention: Hashtags are often overused or misused, leading to spammy-looking content. Pinterest wants to avoid this.
Focus on Keywords: Pinterest has evolved into a visual search engine, prioritizing keyword-rich titles and descriptions over hashtags.
Better User Experience: Removing hashtags eliminates clutter and ensures users find content that truly matches their intent.
Using hashtags today could result in reduced visibility or even flagging by Pinterest as spammy behavior.
Download free Pinterest pin templates here.
What to Use Instead of Hashtags
If hashtags are out, what should you use?
The answer lies in Pinterest SEO and keyword optimization. Here’s how to adjust your strategy:
Pin Titles: Use catchy and engaging titles packed with relevant keywords. For example, instead of “Best Fall Decor,” use “10 Stunning Fall Decor Ideas for a Cozy Home.”
Pin Descriptions: Craft descriptions that naturally include keywords, making them user-friendly and algorithm-friendly.
Board Names and Descriptions: Create clear, keyword-rich board names that align with your niche.
Alt Text: Use keywords to describe your image, ensuring accessibility and improved searchability.
Trends and Research: Utilize Pinterest’s search bar or trends tool to identify high-performing keywords in your niche.
Download the free Pinterest SEO checklist here.
My Personal Experience with Pinterest Hashtags
When I started using Pinterest, hashtags were a significant part of my strategy.
I diligently added them to every pin, thinking they would help my content reach a broader audience. Initially, they did.
However, over time, I noticed my pins weren’t performing as well as they used to.
After some research, I learned that Pinterest had deprioritized hashtags, and continuing to use them could even harm my account.
I decided to shift gears.
I started focusing more on keyword optimization instead of hashtags.
The difference was remarkable.
My pins became more discoverable and my engagement rates improved.
Related:
How to Increase Pinterest impressions.
How to Transition Away from Hashtags
If you’ve been using hashtags, don’t worry—it’s easy to make the switch to a keyword-focused strategy. Follow these steps:
Research Keywords: Use Pinterest’s search bar and trends tool to find relevant keywords.
Update Your Strategy: Ensure every new pin you create has an attractive title and a thoughtfully written description with relevant keywords.
- Stay Updated: Pinterest constantly evolves, so keep an eye on their guidelines and updates.
Also read:
Why your Pinterest pins are not driving traffic?
How to search by image on Pinterest?
Wrapping Up
Hashtags on Pinterest are a thing of the past.
If you’re still using them, it’s time to move on and embrace a strategy that works.
By focusing on keywords and creating high-quality, engaging content, you’ll set yourself up for success on Pinterest’s ever-evolving platform.
Remember: Outdated tactics won’t serve your Pinterest growth—strategic, keyword-rich content will!
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I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.