When bloggers start their blogs they all have different intentions.
Some may just like to use their blog as a digital diary and share their thoughts and ideas with others.
Others may want to make money with their blog, by running ads, affiliate marketing, selling physical or digital products, etc.
No matter what type of result a blogger desire from the blog, he or she needs to do one important thing. And that is to drive traffic to their blog.
To drive traffic that engages with the blog and helps you make money, you need to reach your target audience.
Driving traffic which is not interested in your content is short-lived and will not help you make money.
So, if you are wondering what you should do to reach your target audience, you should follow the strategies given below.
How to Reach Your Target Audience as a Blogger
Luckily, there are different ways to reach your target audience to drive them to your blog.
SEO
The First way to reach your target audience is search engine optimization (SEO).
It means optimizing your blog and blog posts in such a way that it ranks higher on the search engine results page (SERP).
When your blog content will rank higher in search results, you will be able to reach your target audience and will be able to increase your blog traffic.
But remember!
SEO is a long-term game.
Once you have optimized your blog and blog posts for search engines, on average it will still take 3 to 6 months or even longer to rank your content, especially if your blog is new.
But there’s a piece of good news too.
SEO-driven traffic lasts longer.
If your blog or blog post starts to rank high in search results, you will keep getting repeated traffic.
The amount of traffic will depend on the search volume of the keyword that you are ranking for.
But whenever a particular query is searched, your blog post will have a chance to show up and drive traffic to your website.
So, in easy words:
SEO is a long-term strategy to drive traffic to a blog, but the traffic driven by SEO lasts longer.
Let’s see how to optimize your blog content for search engines.
The first and foremost thing that you need to do is to write search-optimized content.
To write search-optimized content you need to do keyword research and write blog posts that include your main and related keywords.
Read here, how to find keywords for your blog posts.
While using the keywords in your content, you should avoid keyword stuffing. It is a negative marker for SEO.
The other thing that you need to do is to stay consistent and keep publishing high-quality content regularly.
This will give a positive signal to Google and it will start ranking your content.
The second way to promote your blog content to reach a target audience is to use Pinterest.
Pinterest is often wrongly considered a social media platform. It is a visual search engine.
It provides a great opportunity especially for beginner bloggers to drive traffic to their website.
To rank Pinterest pins and Profiles, they need to be optimized for search. The Pinterest algorithm ranks Pinterest pins and profiles depending on their relevancy to the search query.
This is called Pinterest SEO.
Pinterest SEO means optimizing Pinterest profiles, boards, and pins such that they rank high in Pinterest search results.
Wait! Does this seem similar to Google SEO to you?
But let me tell you, Pinterest is more creator-friendly and not as hard as Google.
Download your free Pinterest SEO Checklist here.
To rank for a certain search query, your account doesn’t need to be very old, and you don’t require to have thousands of followers.
You just need to follow some basics.
Create a Pinterest business account, write an engaging Pinterest bio, and add a profile picture.
Then you need to create Pinterest boards related to your niche and write well-optimized Pinterest board names and descriptions.
Find out 500+ Pinterest board names here.
Thirdly you will have to create aesthetically appealing Pinterest pins, and write click-worthy titles, descriptions, and calls to action.
Download free Pinterest pins here.
After you have understood the basics, there are a few important things that need to be taken care of.
- Consistently pin good-quality pins.
- Keep a gap of at least 7 days in between pinning the same URL.
- Use Pinterest search suggestions and trends to come up with new content ideas.
Read more Pinterest hacks to grow your blog and business here.
Pinterest is a great way to drive free quality traffic to your blog, as most of its users are from the United States.
Read here,
My Pinterest case study to drive traffic to my blog.
Having said that you should know that Pinterest may help you get traffic to your blog earlier but this does not happen overnight.
This is because Pinterest is also a search engine. The Pinterest algorithm requires some time to analyze your profile and content. Once the Pinterest algorithm figures out what type of content you post then it will show it to the interested audience.
So the only way to allow the Pinterest algorithm to help you reach your target audience is by implementing Pinterest SEO.
So, get your Pinterest SEO on point, Pin quality content consistently, and let Pinterest do its magic.
Also read:
How to grow your email list with Pinterest.
Best Pinterest marketing strategies.
YouTube
YouTube is another great way to reach a target audience by creating videos.
We all know that this digital era is continuously evolving. Most of the Internet users now prefer video content over the written content.
This doesn’t mean that the written content has lost its significance. No doubt still the written form of content is more detailed and comprehensive. However, adding a video to it can help you engage your audience for a longer period.
Creating YouTube videos has a lot of benefits.
Firstly you can post your video on YouTube. This will help you reach a new audience that will be interested in your content and you can drive them to your blog. Once the YouTube monetization criteria are met you can make money with YouTube as well.
Secondly, you can embed the same YouTube video in your blog post, to increase the session time. This sends a positive signal to Google that your readers are loving your content and spending more time on your blog. This will help you improve your rankings.
Social Media
Let’s now talk about social media.
Social media is a great way to reach your target audience.
An effective social media strategy to promote blog posts requires you to identify which platform your ideal audience uses the most.
If you can figure out this, then it will be easy for you to create content for that platform to target your audience.
This is important because all social media platforms have different types of audiences with different types of behavior.
Similarly different social media platforms serve differently depending on their algorithm.
For example:
Facebook is great for community building.
Instagram works well for storytelling and to interact with your audience at a personal level.
Twitter is for looking at trending topics and sharing news in your industry.
LinkedIn is good for professional and business-related blogs.
TikTok is a great platform to reach a young audience by sharing short informative, how-to, and behind-the-scenes videos.
For success on any social media platform, you need to be consistent, engage with your audience, analyze what type of content is performing well, and create more content that is performing well.
Most social media platforms may not help drive direct traffic to your blog, but they help in creating awareness, branding, and community building.
Benefits of Reaching Your Target Audience
There are a lot of benefits of reaching your target audience.
- Increase traffic to blog.
- More engagement rate.
- Community building.
- Email list building.
- Lead generation.
- More conversions.
- Increase Ad revenue.
Also read:
Types of blog posts for every blog.
Wrapping Up
Every blogger desires to grow their blog. And this is only possible if they can reach their target audience.
There are multiple ways to reach your target audience.
It can be SEO, Pinterest, YouTube, and Social media.
It helps to increase blog traffic, and higher engagement rate, bringing in more Ad revenue or sales.
To be a successful blogger it is crucial to identify and reach your target audience.
Share your thoughts and queries in the comment section.
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I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.
