Power of Pinterest Business Account to Drive Traffic and Sales + A Guide to Create a Pinterest Business Account

Pinterest is a very powerful visual platform. It is used by millions of internet users to find inspiration and ideas. Pinterest can be used for personal purposes as well as for business growth. If you intend to use Pinterest to grow your business or drive traffic to your blog, then you will need to have a Pinterest Business account.

Why Use Pinterest for Your Blog or Business

Pinterest is a visual discovery platform. It is just like a search engine. When Pinterest users search for something, the Pinterest algorithm helps its users by showing them the most relevant solutions, ideas, and inspirations.

This makes Pinterest a powerful tool to market your blog content or products to a large number of active users on Pinterest. There are 459 million active Pinterest users and the majority of them are from the United States. Most of the active Pinterest users are females but lately, male users are also increasing.

Pinterest allows bloggers and business owners to reach their target audience that is willing to learn more about your content or buy your product.

There are a lot of popular Pinterest niches that are liked by Pinterest users. Any blog or Business that is related to those niches has a better chance of growing on Pinterest.

You can find a complete list of popular Pinterest niches here.

How to Create a Pinterest Business Account

There are a couple of ways mentioned below to create a Pinterest business account.

Convert Your Personal Pinterest Account into a Business Account

If you already have a Pinterest personal account, you can convert it into a Pinterest business account. Your followers and pins will remain the same and you can easily convert back to a personal account at any time. To convert a personal account into a Pinterest business account, follow these steps.

Convert Your Personal Pinterest Account into a Business Account on a Desktop

• Sign into your Pinterest personal account.
• Click the drop-down icon at the top right corner.
• Select Settings from the drop-down menu.
• Click Account Management from the menu at the left.
• Then click on the Convert to a business account option.
• Then fill in the required fields to build your profile and click Next.
• The next step is to fill in the fields to describe your business, and click Next.
• Then select if you want to run ads and click Next or skip this step.
• Select where you’d like to start or click the ‘x‘ icon to go to your converted Pinterest business account.

Convert Your Personal Pinterest Account into a Business Account on a Mobile

• Open the Pinterest app on your mobile.
• Sign in to your Pinterest personal account.
• Go to the home page of your profile.
• Click on the hexagon-shaped icon at the top right corner.
• Select account management.
• Tap on convert to a business account.
• Then click on convert account.
• Enter your profile name, then tap Next.
• Then enter your website URL and tap next or skip this step.
• Select from the list to describe your business, then tap Next.
• Select if you want to run ads, then tap Done or skip this step.

Create a Linked Pinterest Business Account

You can create a linked Pinterest business account on desktop and mobile devices as follows.

Create a Linked Pinterest Business Account on Desktop

To create a linked Pinterest business account for your personal account on a desktop follow the steps mentioned below.

• First log into your personal Pinterest account.
• Click the downward arrow icon at the top-right of the screen
• Then click Add account
• The next step is to click Create, under Create a free business account.
• Then click Create a linked business account.
• Click Create a linked account.
• Then Fill in the fields to Build your profile, and click Next.
• The next step is to fill in the fields to Describe your business and then click Next.
• Here select if you want to run ads and then click Next.
• Then select from the list of options to Describe your business.
• Next, select where you’d like to start or click the cross icon to go to your linked Pinterest business account.

Create a Linked Pinterest Business Account on a Mobile Device

Follow the following steps to create a linked Pinterest Business account with a mobile device.

• First of all, open the Pinterest app and log into your personal Pinterest account.
• Tap your profile picture at the bottom-right corner to go to the home page of your profile.
• Then tap on the hexagon-shaped icon at the top-right corner of the screen.
• Click on Add account
• Then click Create, under Create a Free Business Account.
• Then tap on Linked Business account.
• Next, click on Tap Create account.
• Then follow the prompts to create your business account and click Done.

Setup a New Pinterest Business Account

If you want to create a new Pinterest business account, follow the steps mentioned below for desktop.

Create a New Pinterest Business Account on the Desktop

Following are the steps to create a new Pinterest Business Account on the desktop.

• Go to www.Pinterest.com and from the top-right of the screen, click Sign up.
• Then Click Create a business account.
• A new page will open, enter your Email, create a password, and enter your age.
• Then click Create account.
• Fill in the fields to complete your profile, and click Next.
• Then fill in the fields to Describe your business, and click Next.
• Select the option to run ads, if you want to, then click Next.
• Then select where you’d like to start or click the (x) icon to go to your new Pinterest business account.

At this time, you can create a new Pinterest Business account only on a desktop, not on a mobile device.

One important thing to be kept in mind is to properly optimize your Pinterest business account to reach a wider audience, get more followers, and drive traffic to a blog or website.

Read here how to do proper Pinterest SEO to rank high in Pinterest searches.

Download the free Pinterest SEO checklist here.

Convert a Pinterest Business account into a Personal Account

If you wish to switch your Pinterest business account back to a personal account, follow the steps mentioned below for a desktop and a mobile device.

Convert a Pinterest Business account into a Personal Account on a Desktop

To convert a Pinterest Business account into a personal account on a desktop, follow these steps.

• First sign in to your Pinterest business account.
• Then click the downward icon at the top-right corner of the screen.
• A new menu will open.
• Then Click Settings.
• Select Account Management.
• The next step is to scroll down to Account Changes and click Convert Account.

Convert a Pinterest Business Account into a Personal Account on a Mobile Device

You need to follow the steps given below to convert a Pinterest business account into a personal account on a mobile device.

• First of all, open the Pinterest app on your mobile and then log into your Pinterest account.
• Then tap your profile picture at the bottom-right corner.
• Click on the three dots at the top-right corner of the screen.
• Then select Account Management.
• Click on Convert to a personal account.
• Then tap Convert account.

Differences Between Pinterest Business Account and Personal Account

Now let’s see what the differences between a Pinterest business account and a personal account are.

	Pinterest Personal Account	Pinterest Business Account
Intent of Use	It is used by individuals for personal interests, ideas, and inspiration.	It is specifically designed for businesses to provide them with additional helpful features and analytics to help them grow.
Account Analytics	No access to account analytics.	Offers a more detailed version of analytics.
Audience Insights	No access to detailed audience insights.	Detailed audience insights are available, including their interests, demographics and behavior on Pinterest.
Promoted Pins	Promoted pins cannot be created to boost the reach of the pins.	Enables advertising by options to promote pins to reach a wider targeted audience.
Rich Pins	No access to rich pins.	Rich Pins are available which provide more detailed information and metadata about the pins.
Verification	Users cannot get their accounts verified.	Eligible businesses can apply for verification, which adds a checkmark to their profile. But this option has been paused for now by Pinterest.
Claiming Website	Website cannot be claimed.	It’s possible to claim the website and to drive traffic to the website. It also provides valuable analytics.
Business Manager	Primarily for individual use and there is no option to add anyone else.	It provides businesses an option to add other people to the business manager which allows teamwork.
Legal and Privacy Agreements	It is subjected to standard terms of use by Pinterest.	It has additional terms and conditions related to advertising, analytics, and other business-specific features.
Product Tagging	Products cannot be tagged on a personal account.	In a business account, products can be tagged (linked) on pins.
Pinterest Cover Picture	A cover picture cannot be added to the profile.	A cover picture can be added to the profile and can also be edited.

Benefits of Having a Pinterest Business Account

Having a Pinterest business account has a lot of benefits. It provides credibility and creates a professional impact.

It also helps to get more visibility and reach more audiences.

It provides lots of helpful features such as account analytics, audience insights, and performance of the pins. One of the best features of a Pinterest business account is the ability to verify the website. It helps to direct Pinterest traffic to your website.

A business account also provides features to run ads and reach a wider and targeted audience.

Last Word – Pinterest Business Account

If you are a blogger or a business owner you must have a Pinterest business account. Creating a new Pinterest business account or converting a personal account to a business account is simple and just requires a few steps as mentioned above.

There are a lot of benefits of having a Pinterest business account for your blog or website. It allows website integration to drive traffic to the website and analyze useful analytics. A Pinterest business account provides comprehensive analytics about account performance and audience insights.

It also allows to run ads, tag products, and collaborate with other users and businesses.

 Let me know in comments, if you have any query regarding a Pinterest business account.

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If you want to make a merchant account on Pinterest, follow these steps.