Do aesthetic Pinterest feeds fascinate you? Do you also want to have one? Who doesn’t, right?
Don’t worry here you’ll find a complete guide on how to create an aesthetic Pinterest feed that your audiences will love to interact with.
But let’s first find out why should you even have a Pinterest account for your blog or business.
What is Pinterest?
Pinterest is a visual search engine, which makes it stand out from social media platforms like Facebook or Instagram.
Pinterest is a discovery platform, and its users intend to search for answers to their queries. This makes Pinterest a priority platform for bloggers and business owners to market their content and reach their targeted audience.
This is a widely used platform. It has 459 million monthly active users worldwide, and 98 million of them are from the United States. This makes Pinterest a great platform to create brand awareness.
Why is it Important to Make a Pinterest Feed Look Aesthetic?
Now let’s see why a Pinterest feed should look aesthetic, and if is it even necessary to have an aesthetic Pinterest feed.
First things first. I want to make it very clear here that it is not imperative to have an aesthetic Pinterest feed to grow on Pinterest. But as said Pinterest is a visual search engine and people keep visiting this platform because of its aesthetics to get inspiration. So, to attract those audiences, you need to have a visually appealing account and feed.
The second thing, you should know is that creating aesthetically appealing pins is the most important of all other elements that play a part in Pinterest aesthetics. This is because when a user is on Pinterest, the first thing he or she sees is the pins. If the pin is eye-catching and aesthetically appealing, they will be compelled to stop the scroll and click on the pin. This is the first thing every blogger or business owner, who is using Pinterest to market their content wants.
Once your pin has grabbed the attention of the user, the next thing he or she will do is either go to your profile or click through to your blog or website. This is where Pinterest SEO plays a vital role. Your Pin title and Pin description should be very well-optimized with Pinterest Keywords.
Also read,
How to find Pinterest keywords to rank high on Pinterest searches?
How to increase outbound clicks on Pinterest?
Download your free Pinterest SEO checklist.
How to Have an Aesthetic Pinterest Feed:
An aesthetic Pinterest account has a coherent and uniform look that pleases the pinner and encourages them to spend time on your profile and interact with the content you have pinned.
Here are some useful tips for creating an aesthetic Pinterest account.
Pinterest Business Account
First of all, if you are a blogger or business owner you should create a Pinterest business account. This is your first step to reach your target audience.
Having a personal Pinterest account will not serve the cause.
Pinterest Account Optimization
The next step is to optimize your Pinterest account with the proper placement of Pinterest keywords. This is a very crucial step. This will help with the discoverability of your account and content.
Brand Colors
Then you have to choose your brand colors. There is no strict rule for how many brand colors should a brand have. But I recommend having 3 to 4 colors as your brand colors.
The brand colors that you choose should be used in the pins that you create. You can use these colors in the form of graphics or fonts. To maintain cohesiveness, use your brand colors on your website and social media platforms. This will help the audience recognize your brand on all platforms that you are on.
Several websites can help you select a color palette for your brand. Some good ones are Adobe color, color hunt, and coolors.
Vertical Pin Orientation
The next step in the creation of an aesthetic Pinterest feed is to have vertically oriented pins. The recommended size of dimension of Pinterest pins is 2:3 and the size of pins can be 1000 x 1500 px or 1200 x 1800 px. This is because most Pinterest users are on mobile devices and vertically oriented pins take more space on their screens and have more chances of getting being noticed.
Square pins don’t do well on Pinterest and are not at all recommended.
Similar Pin Designs
To have an aesthetic Pinterest feed you should maintain similarity in your pin designs. This doesn’t necessarily mean to use the same pin design every time. You can vary the design but all pin designs should be coherent and should give a homogenous look.
Aesthetic Pinterest feed can be achieved by using the same color palette and similar pin designs all over your profile.
You can shop aesthetic Pinterest pin designs here.
You can get free Pinterest pin templates here.
Fonts
The next thing on the list is to select two or three fonts for your Pinterest pins. Canva has a large library of fonts in the pro version but there are a lot of options to choose from in the free version as well.
The font style and size you select should be easy to read. This is because as already mentioned most Pinterest users are on mobile devices, so they should easily comprehend the text overlay on your pins.
Here are some of the good font combinations for Pinterest pins.
Website Name or Logo
Another thing not to be missed is to mention your website name or your logo on your pins. This helps particularly with creating brand awareness and identity.
Profile Cover Photo
It is not obligatory to have a cover photo on your Pinterest Profile for an aesthetic Pinterest feed. But it helps with capturing attention, gives a personalized touch, and creates brand awareness.
My Pinterest cover photo looks like this.
Board Covers
Having Pinterest board covers is optional but they also play some role in the aesthetics of your Pinterest account. They help with visual organization and consistent branding.
You can use board covers to write the board names using your brand colors.
Here is an example of how board covers look like.
Also read:
How to create Pinterest Vision Board.
How to Declutter your Pinterest Account to Have an Aesthetic Feed?
Pinning aesthetically appealing and useful content on Pinterest is the most important thing you should be doing to grow on Pinterest. But still, there are a few other important things that are not very pleasing but important to do.
If you want your feed to look coherent and aesthetic, you should keep it clean and relevant to your niche.
If you have converted your personal account into a business account that you are using to market your blog or business. There might be some personal stuff that you have pinned earlier that is not relevant to your niche. So, what you should be doing is either editing or deleting the older pins that you have saved.
Similarly, if you have some boards that you created previously but are not resonating with your niche, you should archive them. Here is how you can archive or even delete your Pinterest boards.
Decluttering your Pinterest account with unwanted pins and boards and creating new engaging and attractive pins will make your Pinterest feed look more aesthetic and pleasing.
If you want to delete your Pinterest account, here’s how you can do this, and then create a new one to start pinning strategically.
Wrapping Up
Having an aesthetically pleasing Pinterest feed is a wish of every blogger and business owner and why shouldn’t it be? After all, Pinterest is a platform of visuals. The content that will be enticing and pleasing will get more eyeballs on it and eventually lead to more engagement.
If you intend to grow on Pinterest and drive traffic to your blog or business, you should have a Pinterest business account that is optimized for search.
The most important factors that help in creating an aesthetic Pinterest feed are the use of brand colors, fonts, and similar pin designs.
Other helpful tips include having a cover photo, board covers, and adding your website name or logo to your pins.
If you have queries related to this, let me know in the comments.
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I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.
