Are you worried because your Pinterest pins are not driving traffic to your website?
As a blogger or a business owner, the first thing you want is to drive traffic to your blog or website.
This is because driving traffic to a website is the first step towards monetization.
Pinterest is a great way to drive traffic to a blog or website. This is because Pinterest is a visual search engine, and it provides equal chances for everyone to drive tons of traffic.
Do you have a Pinterest business account, that is properly optimized, and you are creating new pins for your account but still waiting to see visitors on your blog?
Then maybe you are making some mistakes due to which your Pinterest pins are not driving traffic to your website.
Let’s see what these mistakes can be.
Why Pinterest Pins are Not Driving Traffic to Your Website
Here are the top reasons why your Pinterest pins are not getting clicked and driving traffic.
Wrong Pin Size
The first mistake that most bloggers and business owners make is using the wrong pin size.
Like all social and online platforms, Pinterest has also recommended specific sizes for Pinterest pins.
Pinterest pins should be vertical with a 2:3 aspect ratio and 1000 x 1500 pixels size.
Short and horizontal pins are not recommended by Pinterest and do not perform well.
Dull Colors
Another common reason is using dull and bland colors.
The use of dull colors while designing Pinterest pins fails to attract the audience. This results in less engagement and thus less traffic on the website.
Read here, how to design click-worthy Pinterest Pins.
No Text Overlay
Text overlay is the text written over the Pins.
If you are not getting a lot of clicks on your pins, then one reason can be not using text overlay on your pins.
Not using text overlay may work well for some niches, such as home decor or travel. But it usually has a great impact on increasing Pin clicks and outbound clicks.
Difficult to Read Fonts
If you are using fonts that are difficult to read, then it may also be the reason for fewer click-throughs.
When a user is scrolling the Pinterest feed. Your pin just has a fraction of a second to attract the pinner.
If your pin has simple and easy-to-read fonts then it has a better chance of stopping the scroll and getting clicked.
Font size should also be such that it can be read easily.
Also, read the best Canva font pairings for Pinterest pins.
Wrong Pin Format
Pinterest is an ever-changing and evolving platform. The same is true for Pinterest pin formats.
Currently, Pinterest has two pin formats, i.e., static pins and video pins.
To grow on Pinterest, you should know that both of these pin formats work differently.
Standard or static pins are the ones that will actually get more outbound clicks and thus drive traffic to the website.
On the other hand, video pins are the ones that get most of the impressions and are good for creating brand awareness.
So, you should have a very clear intention while creating pins.
If you want to drive traffic to your blog you should be creating more standard pins.
And, if you want more impressions then create more of the video pins.
Creating video pins and waiting for tons of traffic to your blog will not get you there.
Inconsistent Pinning Strategy
One of the other important reasons for getting less website traffic from Pinterest is an inconsistent pinning strategy.
Pinning 20 pins a day and then not pinning for days will NOT help your account.
Pinterest loves new and consistent content. So, to grow on Pinterest and drive traffic from it you need to have a consistent and solid Pinterest pinning strategy.
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No Call to Action
If you don’t add a call to action to your Pinterest pins, you are losing a lot of chances of bringing new audiences to your website.
Not adding a call to action to your pin or not adding a clear call to action is going to decrease your outbound click rate thus adversely affecting website traffic.
Always tell your Pinterest audience what they need to do next.
Find a long list of calls to action here.
No Links
Another factor contributing to less website traffic is not adding links to the Pinterest pins.
Not adding links in the URL fields of the pins is just like a visiting card without an address or contact information.
So never forget to add a link to your Pin to direct Pinterest users to the page that you intend them to visit.
Bad Pin Titles
Not writing the proper pin titles also plays a major role in getting fewer click-throughs.
They are just like book titles.
So, your pin titles should be relevant and exciting enough to intrigue pinners to read more.
Poor Pin Descriptions
If you don’t write Pin descriptions or don’t add relevant Pinterest keywords, this also decreases its chances of being found and clicked.
Pin descriptions are really important to tell your audience what the pin is about and what should they expect when they click through.
So, always try to write in a summarized manner what your pin is about, and don’t forget to add relevant keywords.
Not Using Relevant Keywords
Pinterest keywords are really important to rank your pins high in the search results.
To reach your target audience proper use of relevant and related Pinterest keywords is really important.
Pinterest keywords should be used in Pinterest username, bio, Pinterest board names, Board descriptions, Pin titles, and pin descriptions.
Irrelevant Content
Another important factor that contributes to driving less traffic to your website is posting irrelevant content on your Pinterest account.
Once you have figured out your niche, then content should be related to your niche.
It helps the Pinterest algorithm to understand what your content is and only then Pinterest will be able to show it to the right audience.
So, if you have any pins that are not relevant to your niche, you should consider deleting them.
If you want to know if deleting pins will harm your account or not, read here.
If you have Pinterest boards that are not relevant to your niche, you can archive them, make them secret, or delete them.
Also read:
Not Analyzing Pinterest Metrics
Not analyzing Pinterest metrics is also a big mistake.
If Pinterest analytics are analyzed then it gives a clear idea of which pins and boards are getting more engagement and driving the maximum traffic.
Once learned, you should try to create more of the similar pins and should also consider creating more blog content related to it.
It will give you a good chance of driving more and more traffic to your blog or website.
Final Word
Pinterest is a great source of free organic traffic for websites.
If you have a website or blog that is related to a niche that is popular or does well on Pinterest, then you should try Pinterest to drive traffic.
Read these guides to get started on Pinterest:
How to create a Pinterest business account.
Also, download free Pinterest pin templates.
If you have created a Pinterest business account and creating pins, but still, you only hear crickets on your website then you may be making one or a few mistakes with your pins. These can be:
Wrong pin size
Dull colors
No text overlay
Using difficult-to-read fonts
Wrong pin format
Not an engaging pin title
No or a boring Pin description
Adding no call to action
These mistakes play an important role in driving no or less traffic to a website.
Apart from this, inconsistent pinning strategy and not analyzing Pinterest stats are also a crucial mistake that should be avoided.
You should also avoid other common Pinterest mistakes to grow your Pinterest account and website traffic.
Let me know in the comments which of these Pinterest pin mistakes you have been making.
If you found this blog post useful, don’t forget to pin it and share it with your friends.
I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.
