When I started my blog, I was so excited. I poured my heart into writing blog posts, selecting the perfect images, and hitting ‘publish’ with a big smile on my face. But something was missing.
No one was reading them.
I kept refreshing my analytics and… nothing. No comments, no pageviews, no engagement.
It felt like I was shouting into the void.
I started doubting myself. Maybe blogging wasn’t for me?
It was disappointing, and I know so many new bloggers go through the same thing.
But then something surprising happened.
A couple of months later, I noticed some traffic trickling in. I checked where it was coming from—and to my surprise, it was Pinterest!
See my blog traffic for the first year.
Slowly but surely, more and more people started landing on my blog through my pins.
That little trickle turned into a steady stream.
And now? I get about 41,000 monthly visitors—a big chunk of that is from Pinterest.
Here are my Pinterest analytics for the last month.
And, here are screenshots of my Google Analytics for the same month.
Also check out my Pinterest case studies.
How I increased my Pinterest impressions.
In this post, I’ll show you exactly what I did to grow blog traffic with Pinterest. But first, let me tell you that Pinterest is not a social media platform.
It is a visual search engine. Just like Google, Pinterest’s algorithm also has its ups and downs. But, with a good Pinterest strategy you can overcome the drop in Pinterest traffic.
Before we dive into the juicy stuff, it’s important to understand the basics.
Once you understand how Pinterest works, you’ll be able to use it to grow your blog too.
Pinterest Basics
Before you can grow your blog traffic, you need to build a solid Pinterest foundation. Here’s how to get started:
Make a Pinterest Business Account
If you’re using a personal account, switch to a business account—it’s free and super easy.
A business account gives you access to important features like claiming your website, Pinterest Analytics, and rich pins, which can help you grow faster.
Choose a Unique Pinterest Username
Pick a username that compliments your blog or your brand. This helps people recognize you and keeps your branding consistent across platforms. For example, if your blog is called “The Cozy Corner,” try using @thecozycorner or something similar.
Write an Engaging Pinterest Bio
Your bio is the first thing people see when they land on your profile. Use this space to tell people what your Pinterest profile is about and how it can help them. Keep it short, clear, and a little fun!
Example:
“Helping you decorate your home with budget-friendly DIY ideas and cozy style.”
Create Boards with Optimized Descriptions
Make Pinterest boards that match your blog categories or topics. If you blog about home decor, create boards like “Living Room Decor” or “DIY Wall Art Ideas.”
Use keywords in your board titles and descriptions—this helps your boards show up in Pinterest searches.
Download your Pinterest SEO Checklist here.
Design Visually Appealing Pins
Pinterest is a visual platform. If your pins aren’t eye-catching, they won’t get clicked.
Use tools like Canva to create beautiful vertical pins (1000 x 1500 px is a great size). Choose pretty fonts, bold text overlays, and high-quality images. And don’t forget to add your blog name or URL at the bottom of each pin.
Get your free Pinterest pin templates.
How to Grow Blog Traffic with Pinterest
Now that your Pinterest profile is ready, let’s get into the good stuff. Here’s how I went from zero traffic to about 41,000 pageviews a month using Pinterest.
Find and Write About Topics Your Audience Loves
This one is so important. Don’t just guess what your audience wants—look at your Pinterest Analytics. See which of your pins are getting the most clicks or saves.
Are people loving your organizing tips? Then give them more! Write more blog posts around similar ideas.
You can also use the Pinterest search bar—just start typing a keyword, and Pinterest will show you popular searches.
Another great tool is Pinterest Trends, which shows you what’s trending right now based on your country and niche.
Writing content your audience already wants is one of the fastest ways to grow your blog traffic fast.
Pin Consistently
Staying consistent on Pinterest is still important, but now, pinning frequency matters just as much. In the past, consistently pinning 5 times a day may have worked well.
But with the current algorithm shifts, the number of times you pin daily plays a big role in how your content performs.
If you’re still pinning the same amount every day and not seeing growth, it’s time to switch things up.
Try increasing your pinning frequency—aim for 10 or even more high-quality pins a day—and commit to that routine for at least 3 months.
Pinterest rewards both consistency and volume now. So, if you want to grow your blog traffic with Pinterest, don’t just show up—show up often.
To stay consistent, you can use Pinterest’s built-in scheduler or third-party scheduling software like Tailwind to schedule your pins beforehand and not spend hours every day posting new pins.
Try Different Pin Designs, Fonts, and Colors
Not all pins perform the same. Sometimes a pin flops and another one with a slightly different design goes viral. So don’t be afraid to experiment!
Use different templates, try new font combos, switch up your colors, and play with layouts. Creating a variety of pins helps you reach a wider audience and find what really works for your blog.
Create New Optimized Boards & Pin Fresh Content
Pinterest likes fresh content. This doesn’t just mean new blog posts—it can also be new pin designs for older blog posts.
Create new boards based on trending topics or seasonal content (like “Spring Cleaning Hacks” or “Fall Home Decor”). Then pin new pins to them, using strong keywords in your titles and descriptions. This gives your content more chances to get discovered.
Encourage People to Follow You
The more followers you have, the more people see your pins.
Add a Pinterest “Follow” button to your blog’s sidebar or footer. You can also add a call-to-action at the end of each post, like:
“Enjoyed this post? Follow me on Pinterest for more tips like these!”
You can even link to your Pinterest profile in your email signature or social media bios.
This will help to gain more followers and thus more chances of people interacting with your content.
Final Thoughts
If you’re feeling stuck with blogging and wondering where your readers are—believe me, I’ve been there. But with Pinterest, things can change.
By setting up your profile the right way, pinning consistently, writing helpful content, and keeping things fresh, you can grow your blog traffic with Pinterest, just like I did.
Remember, Pinterest isn’t a social media platform. It’s a visual search engine. And when you treat it that way, it can become a powerful traffic source for your blog.
If you found this blog post helpful don’t forget to pin it and share it with your friends.
I am a passionate blogger who loves sharing insights on blogging tips, Pinterest strategies, and making money online. With a knack for simplifying complex concepts, I help readers grow their online presence and achieve their Pinterest marketing goals. Follow along for practical advice and proven tactics to elevate your blog, Pinterest and online business.